In recent years, there has been a positive trend in pet adoption, with 23 million U.S. households adding a pet during the pandemic. However, rising inflation and financial concerns among pet owners may contribute to an increase in homeless pets. The PEDIGREE Foundation's Essential Support Dogs program aims to address this issue by encouraging social media posts with the hashtag #EssentialSupportDogs, with each post resulting in a $5 donation (up to $100K) to assist dogs in need through Safety Net grants, supporting programs such as free pet food and temporary boarding during crises.